BIG MUDDY - Next time you are grocery shopping and purchase a jar of Nutella, look carefully at the label because Castle Butte in the beautiful Big Muddy is now featured on these labels as part of their “Savour the Beauty of Canada” campaign.
Claire Robbins, Sr. Brand Manager, Nutella, Ferrero Canada, Ltd., from the company told the Assiniboia Times and Sasktoday.ca, “This is the second year for with Nutella, which was originally adapted from a global brand campaign. The campaign is meant to encourage Canadians to explore Canada’s beauty while discovering new ways to enjoy Nutella”
Thirteen locations across Canada were chosen to be highlighted in this promotion and Castle Butte is the only location in Saskatchewan featured.
“While last year’s campaign focused on well-known, iconic Canadian destinations, this summer, our 13 limited-edition jars showcase our country’s ‘hidden gems’ – places which are off the beaten path – pairing them with regional recipes that capture the place’s uniqueness,” adds Fariha.
Robbins acknowledges that their selection panel considered various factors, including the location’s natural beauty, cultural significance, and the unique culinary inspiration it offers. This selection team felt that Castle Butte’s stunning landscape and rich history made it a standout choice.
“The area’s unique geological formations and its significance to the local community were key factors in its inclusion. The panel was particularly impressed by how Castle Butte embodies the spirit of exploration and natural beauty that our campaign aims to celebrate.”
This limited-edition Nutella jar, featuring Castle Butte, will be available for purchase at retailers who carry Nutella nationwide, alongside 12 other locations selected for these limited-edition labelled products.
To honour this beautiful landscape, Nutella has created a special recipe inspired by local ingredients - the . You can find your region’s recipe, along with an interactive map showcasing all 13 jars and their corresponding recipes at .
Whether you are purchasing this special edition Nutella jar for the product you love or as a special memento to keep, it is a delightful way to celebrate the best hidden gems in Canada, including the sole location chosen from Saskatchewan.
