Mentorship is an important aspect of any business, and a local business woman, who is now also an international best-selling author, has written the ultimate guide to what it takes to be a successful mentor.
Tracey Fieber, of Tracey Fieber Business Solutions in Estevan, launched her book Mentoring: A Push in the Right Direction, on Amazon on March 24.
It is now a best-selling title in three different categories, including Business-Total Quality Management, Business-Information Management and Mentoring and Coaching.
The book, Fieber said, is a step by step guide to effective mentoring that can ultimately help with a business鈥� overall efficiency and marketing scheme, something businesses often struggled with, she discovered, while working for companies across the southeast.
鈥淭here鈥檚 a belief sometimes that, if you put your sign up, people will come, and that doesn鈥檛 necessarily happen,鈥� Fieber said in an interview with the Mercury shortly after her book鈥檚 launch. 鈥淪ome people aren鈥檛 aware of how to get customers to come to them.鈥�
Fieber鈥檚 local company has been operating in the Energy City for six years and has helped large corporations and small businesses expand and run more efficiently through customized workshops designed specifically to address a business鈥� unique problem.
She noted the importance of transitioning away from the mentorship position once assistance has been provided, in order for that colleague or business to self-sustain and potentially find other areas that require improvement. This is something that is emphasized in one of the book鈥檚 nine chapters that also touches on mentee and mentor鈥檚 expectations and some do鈥檚 and don鈥檛s of mentoring.
鈥淯nfortunately, people are so busy with their job that they don鈥檛 take the time to lend a helping hand to those who need mentorship,鈥� Fieber said, adding she hopes the book delivers a positive impact to business men and women who are looking for some guidance.
Fieber said a frequently reoccurring issue businesses require assistance with involve online and offline marketing, and finding a healthy balance between the two.
She said today鈥檚 world requires both mediums, but one has to take into account the business鈥� location and target audience, which ultimately dictates where the emphasis in marketing goes.
鈥淚 always say there鈥檚 a combination,鈥� she said. 鈥淧eople used to think it鈥檚 either offline marketing or online marketing, it鈥檚 not that, it鈥檚 both. But is it 50/50, 70/30 or 90/10?鈥�
Mentoring: A Push in the Right Direction also addresses personal rewards gained from helping others in business. Fieber said it鈥檚 important to remember why one鈥檚 business emerged in the first place and understand its ultimate goal, besides the obvious financial profit.
鈥淲e all start a business for a certain reason, and yes, we want to make a profit, but beyond that, we do it to express ourselves, be happy and fulfill ourselves or fill a need we see in the industry,鈥� she said.
Fieber said the book took six years to write, a difficult task in the midst of her busy schedule.
鈥淗opefully the next one doesn鈥檛 take as long,鈥� she laughed.
The book can be purchased on www.Amazon.com
