Estevan Mercury Publications has partnered with the Estevan Chamber of Commerce, the Downtown Action Committee and the City of Estevan for a new promotion that urges people to shop locally, rather than heading to larger centres.
The first Saturday of each month is Buy Local Day in Saskatchewan. For the final edition of 麻豆传媒AVeast Lifestyles before Buy Local Day, the paper will have a promotional wrap that will feature advertisements from local merchants.
Cindy Beaulieu, the sales manager for Estevan Mercury Publications, said this promotion will continue at least until the end of the year.
鈥淲e decided we were going to again bring this to the attention of everybody, so with the Estevan Chamber of Commerce and the downtown business association, we decided that the first Saturday of the month we are going to do a special promotion and just encourage people to shop locally,鈥� said Beaulieu.
People might be tempted to leave town for their shopping during a weekend, particularly a long weekend, but Beaulieu said it鈥檚 important for people to spend their money here.
鈥淓very dollar that you spend in this community is a spinoff,鈥� Beaulieu said. 鈥淚t will then spin off to other businesses, other services and service groups.鈥�
The wrap will include comments from the Estevan Chamber of Commerce and Mayor Roy Ludwig, to encourage people to shop locally. And there will be the ads from businesses, promoting their specials for the day, and reminding the public of all they have to offer customers.
The chamber and Estevan Mercury Publications will also be promoting the Buy Local campaign on their social media platforms to create more awareness about the importance of shopping locally instead of in other communities.
The Buy Local Movement in Saskatchewan started in 2014 with a grassroots movement named Sasklandia.
鈥淭hey were really concerned with the lack of information about how buying local impacts the community,鈥� said Beaulieu.
Sasklandia notes that for every $100 spent at a local business, $73 stayed in the community.
The provincial government has proclaimed the first Saturday of each month as Buy Local Day in Saskatchewan. The first Buy Local Day was held in June 2015.聽
