WINNIPEG 鈥� The Winnipeg Jets have already set a record this season, but it鈥檚 nothing to cheer about.
The team drew 11,136 fans for its 4-2 win over the St. Louis Blues on Tuesday at Canada Life Centre, the lowest attendance without COVID-19 pandemic restrictions since the NHL club relocated to Winnipeg from Atlanta in 2011. Capacity at the downtown arena is 15,325.
The dubious record has sparked concerns about the future of the team, with some fans on social media wondering if the franchise is on a path to being sold, like the original Jets. That team moved to Arizona in 1996 and became the Coyotes.
Manitoba Chambers of Commerce president and chief executive officer Chuck Davidson doesn鈥檛 believe it鈥檚 time to panic.
A number of factors likely play a role in the low attendance, he said, citing the ongoing financial effects of the pandemic on individuals and businesses, as well as pressures due to inflation.
鈥淲e鈥檝e got all these various challenges that are affecting the Manitoba economy right now,鈥� Davidson told The Canadian Press this week.
鈥淎nd having that disposable cash to be able to invest in what would be considered to be sort of a luxury for a company to do, to have those (Jets) tickets, might be a bit of a challenge right now but it鈥檚 not to say that it鈥檚 going to be a long-term issue.鈥�
The Jets have played four home games this season and haven鈥檛 even reached a game at last season鈥檚 attendance average of 14,045, which ranked 30th among the 32 NHL teams. Only the San Jose Sharks and Arizona Coyotes averaged less.
Winnipeg has the smallest rink in the league, other than the Coyotes鈥� temporary home of Mullett Arena (5,000).
The highest Jets attendance this season was the Saturday afternoon home opener on Oct. 14, when former Winnipeg head coach Paul Maurice and the Stanley Cup-finalist Florida Panthers attracted 13,410 fans. The Los Angeles Kings drew 11,226 three days later, while the Oct. 19 game against the defending Stanley Cup-champion Vegas Golden Knights drew 11,521.
The Jets have also drawn the lowest attendance this season among the seven Canadian franchises.
The Ottawa Senators had a low of 14,278 fans at its Tuesday game against the Buffalo Sabres at Canadian Tire Centre, which has a capacity of 18,652, but it鈥檚 averaging 16,746 through five home games. The Montreal Canadiens top the Canadian teams with four sellouts of 21,105 at Bell Centre.
Jets co-owner Mark Chipman hasn鈥檛 spoken to local media about the attendance, but he did an interview with TSN鈥檚 Darren Dreger this week that was released Thursday before Winnipeg (3-3) played in Detroit against the Red Wings (5-1-1).
Chipman was asked if there was a real threat of the Jets being sold or relocated.
鈥淣o,鈥� he replied. 鈥淚 can see how you can ask that question. Because it happened once is it a concern it could happen again because you鈥檙e the smallest market? I鈥檇 say, 鈥楴ot on our watch.鈥�
Chipman pointed out the Jets had 10 years of sellouts before the pandemic hit.
"It would be a little extreme for us to say, 鈥極h gee, we鈥檙e not sure this works anymore,鈥欌�� he said.
When Chipman and co-owner David Thomson bought the Atlanta Thrashers and moved the franchise to Winnipeg, a season-ticket drive for 13,000 tickets sold out in minutes. A wait list capped at 8,000 tickets also quickly sold out.
It wasn鈥檛 the same enthusiasm for another season-ticket drive the Jets unveiled last April when Chipman spoke at a Winnipeg Chamber of Commerce luncheon. He said the franchise was down 3,000 season tickets since the pandemic began and only 15 per cent of season tickets were bought by businesses.
Davidson, who鈥檚 had season tickets with a group since 2011, said companies may not be aware Jets tickets are more readily available these days and he鈥檒l encourage Manitoba chamber members to look at options.
鈥淭he hope is that this will be short term and that more people will start to maybe recognize, 鈥極K, maybe I can鈥檛 have a season ticket for something but I can go into groups or that there鈥檚 others within the business community,鈥欌�� he said.
鈥淚 think that ask has been out there as well 鈥� can the business community play more of a role as well? So we鈥檙e prepared to sort of have those conversations and to make these opportunities aware to our members and to the business community as a whole.鈥�
In a 90-second video for the 鈥淔orever Winnipeg鈥� April ticket drive, images of the Jets leaving in 1996 was viewed by some fans on social media as a threat. Others said they didn鈥檛 attend games because costs were too high for tickets, concessions, parking, or they experienced bad customer service.
Winnipeg鈥檚 poor performance on the ice also drew criticism. It has only won three playoff rounds since returning to Manitoba, one in 2021 and two in 2018. It was bounced out of the first round of the playoffs last season in five games by Vegas.
Winnipeg teacher Chris Grift has been a season-ticket holder with his two brothers since the team returned. Some of his friends told him they didn鈥檛 renew their tickets this season because they couldn鈥檛 afford it.
Curiosity led him to search online, and he saw Tuesday tickets had been available in the upper bowl for $40 and $90 for the second level.
鈥淚鈥檓 paying $105 to $110 per ticket, so to use the argument that it鈥檚 too expensive, I don鈥檛 think they鈥檝e actually looked into it,鈥� Grift said of his friends.
He attended Tuesday鈥檚 game and was disappointed at the crowd, but believes support will rebound because people are proud to have the Jets.
"When the (rink) announcer said, 'The greatest hockey fans in the world' and I looked out and I saw so many empty seats, I thought, 'Where are they?' If we're the greatest hockey fans in the world, they're sitting at home, they're not here supporting their team," Grift said.
"Now I don't want to chastise other people and I don't want to pass judgment on people's discretionary income, but we can no longer call ourselves the best fans in the league or the best fans in the world if we don't show up to a hockey game."
Unlike 1996, the league has a salary cap, the team owns the arena and Chipman has invested in other downtown properties, so Grift can鈥檛 imagine losing the club again.
鈥淵ou travel to another city and we鈥檙e known because we have the Winnipeg Jets,鈥� he said. 鈥淭o lose that, that would be a huge blow to our city, much like we had for the 15 years they were gone.鈥澛�
This report by The Canadian Press was first published Oct. 26, 2023.
Judy Owen, The Canadian Press
