Tomorrow will look nothing like today. By the time we wake up, 20 exabytes of data will have been generated globally, 13 zetaflops of AI workload computed, and an additional 360 billion emails sent. Even if these metrics are debated, they point to a fundamental observation: today is the slowest rate of technological change you’ll every experience for the rest of your life.
This relentless acceleration requires business leaders to reimagine their approach to change. Traditional frameworks like “change management” or “digital transformation” were designed for an era when transformation was episodic, with clear start and end points. Those days are gone. Today, we need a new approach: a culture of continuous adaptation, where organizations learn, evolve, and implement solutions faster than the rate of disruption. .
P.S. CES® 2025 is only a few weeks away. Today is the perfect day to book a private Executive Briefing and Floor Tour for your team, as well as to request your invitations to our exclusive events. Visit
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
