Greetings from NYC. My Sunday essay was (according to some of you) too "in the weeds." It’s called . It’s about a popular technique that allows you to safely access your own data with LLMs like GPT-4, Gemini, or even NVIDIA's new Nemotron (which I’ll tell you about in a second). I know learning new jargon is hard, but it’s important. The language of marketing is changing, and these are some of the new words and concepts you just need to know.
Last week, NVIDIA quietly unveiled a variation of Meta's Llama 3.1 model called "Llama-3.1-Nemotron-70B-Instruct." I didn’t expect the shockwaves it sent through the AI industry, thanks to its superior performance compared to established models like OpenAI’s GPT-4o and Anthropic’s Claude 3.5 Sonnet. The new model’s impressive benchmark scores – 85.0 on Arena Hard, 57.6 on AlpacaEval 2 LC, and 8.98 on GPT-4-Turbo MT-Bench – underscore NVIDIA’s potential to compete in the AI arms race, which is traditionally led by software-centric companies.
NVIDIA’s strategy is clear: by merging hardware prowess with cutting-edge AI software, the company is positioning itself as a full-service AI provider. This new direction not only elevates NVIDIA as a serious AI competitor but also forces industry giants to rethink their approaches. It’s time for the "disrupt the disruptors" phase of our AI journey; of course it's being brought to us by NVIDIA. You can experiment with the model at build.nvidia.com or on .
As always, your thoughts and comments are welcome and encouraged. Just reply to this email. -s
P.S. Are you a CMO or AI-focused c-suite exec? If so, please request an invitation to the MMA CMO AI Transformation Summit, which I'm going to host on November 6 in New York. It's going to be an action-packed half-day event featuring short talks, facilitated discussion, and breakouts featuring some of the brightest minds in marketing. Just reply to this email.
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
