Using proprietary data in AI workflows has the potential to transform brand marketing, but there aren’t any one-size-fits-all solutions. To make matters worse, the field is filled with jargon and hype. I can’t do much about the hype, but I can arm you with some high-level concepts to facilitate your AI-focused discussions. With that in mind, here’s a brief overview of Retrieval-Augmented Generation (RAG), one of the most popular ways to incorporate your proprietary data into generative AI workflows. .
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ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
