|
Greetings from Chicago, where I hosted a dinner conversation last night about AI. As you can imagine, today's topic got our attention. Lionsgate, the Hollywood studio known for franchises like "John Wick" and "The Hunger Games," announced a partnership with AI startup Runway to develop a new AI model trained on Lionsgate’s vast portfolio of film and television content. The model will be used for various production processes from storyboarding and editing to generating special effects. When thinking about the value of a custom AI platform to a Hollywood studio, one has to remember that, at their core, studios are factories. Like all factories, increased productivity is a key driver of economic success. It's pretty clear that generative AI and agentic AI platforms can (and will) dramatically improve productivity across a wide range of production tasks. This is a pretty logical step for any factory to take. Unsurprisingly, Lionsgate anticipates saving substantial costs, with Vice Chairman Michael Burns projecting savings of "millions and millions of dollars." This deal is a first for Hollywood, but it will not be the last. As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s P.S. Have you started planning for CES© (Las Vegas, January 7-10, 2025)? Our executive briefings and floor tours are the best way to experience the show. Let us help you get the most out of CES. . ABOUT SHELLY PALMER Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit . |
