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Do California's legislative efforts to regulate AI reflect a growing concern for digital ethics, personal rights, and democratic integrity, or are they legislative overreach that will stifle innovation? There are five key bills ready to be signed into law that address issues ranging from the use of digital replicas in contracts and posthumous rights of deceased personalities to the transparency and safety of AI platforms. I've read them. You should, too. The links and short descriptions are below. : Contracts: digital replicas - This bill mandates that contracts for personal or professional services involving digital replicas must clearly specify the intended uses of the replica. It also requires that individuals involved have access to legal counsel or labor union representation during contract negotiations in order to protect performers' rights in the digital age. : Safe and Secure Innovation for Frontier Artificial Intelligence Models Act - This bill establishes safety regulations for "covered AI models," defined by computational power and training costs. Developers of these models must implement safety measures, conduct regular audits, and report significant incidents to the California Department of Technology. : Artificial intelligence: transparency - This bill requires businesses that use generative AI systems to disclose any use of copyrighted materials in the training data. It also mandates that clear information about the AI system's capabilities and limitations be provided to users. : Deceased personalities: digital replicas - This bill prohibits the use of digital replicas of deceased personalities in audiovisual works without prior consent from their estate. It extends protections to ensure that digital replicas are not used posthumously without authorization, addressing concerns of exploitation. : Defending Democracy from Deepfake Deception Act of 2024 - This bill requires clear disclosure of AI-generated content in political advertisements and campaign materials. It also prohibits the distribution of deceptive audio or visual media of candidates that could mislead voters, aiming to protect electoral integrity. As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s P.S. Have you started planning for CES© (Las Vegas, January 7-10, 2025)? Our executive briefings and floor tours are the best way to experience the show. Let us help you get the most out of CES. . ABOUT SHELLY PALMER Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit . |
