The AI community is abuzz over DeepSeek V3 and DeepSeek R1, with much of the conversation fixated on their allegedly low-cost training methods and reduced compute requirements. Are they using revolutionary algorithmic breakthroughs? Is this a clever marketing stunt? Or, as skeptics suggest, is DeepSeek just another “too good to be true” moment in AI development? All of these questions may be missing the point. . -s
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .