Adobe has unveiled a new AI tool, Firefly Bulk Create, designed to transform the way creatives handle large-scale image editing. The app allows users to edit up to 10,000 images simultaneously, significantly reducing the time and effort traditionally required for tasks like background removal and image resizing.
Beyond image editing, Adobe is expanding its Firefly Services with new developer APIs aimed at enhancing video and print production workflows. These include “Dubbing and Lip Sync,” which can translate video audio into 14 languages while synchronizing lip movements, and an InDesign tool that formats text and images using predefined templates. Additionally, digital avatars created from text descriptions and voice recordings will soon be available, offering new ways to present videos and product explainers.
Adobe has implemented a consumption-based fee structure, requiring users to purchase a premium Firefly plan that includes generative credits, reflecting the substantial computational power needed to process large batches of images. That said, if you’ve ever had to resize 10,000 images, you can already guess how much time and money this is going to save.
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About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
