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My heart goes out to everyone affected by the devastating wildfires in Los Angeles. To help you contribute to the relief efforts, of vetted charities along with summaries of the services they provide. These organizations have been evaluated by Charity Navigator and CharityWatch for their transparency and effectiveness. The links provided will take you directly to the charities' official websites.

A word of caution: The scammers are out in force! Avoid clicking links in unsolicited texts, emails, or social media posts. Instead, visit a charity’s official website directly or use trusted resources like Charity Navigator, BBB Wise Giving Alliance, or CharityWatch to find legitimate relief efforts.

Stay safe and thank you for doing what you can to help those in need. -s

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named  he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow  or visit .