Greetings from New York. The inaugural Brand Innovators x Shelly Palmer AI for Brand Marketers Summit hosted by Paramount Global is in the record books. It was epic!!! Thanks to all the amazing speakers and thought leaders who attended. We're taking this show on the road! Next stop: Cannes. (Details below.)
In the news: Apple is set to introduce "Apple Intelligence," an opt-in AI service, at WWDC next week. This service (which will be integrated into iOS 18, iPadOS 15, and macOS 15) will require newer Apple devices with specific hardware capabilities. The update includes AI-driven enhancements across various applications such as Apple Maps, Apple Music, and the Notes app, offering features like auto-generated playlists, AI-generated news summaries, and a revamped Calculator app. Additionally, it promises significant updates to CarPlay and system apps, improving accessibility and automating tasks.
As I have been saying for months, we're really not going to know anything about the future of consumer AI until WWDC and the release of iOS 18. This all looks good. Let's see how much is actually introduced.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
