SASKATCHEWAN — This year, to celebrate the Coors legacy inspired by the original recipe from 1873, Coors Original is inviting Canadian entrepreneurs and business owners to establish a story of their own with the Coors Original Legacy Lift.
Through the Legacy Lift grant, Canadians currently on their business journey will have the chance to apply for a chance to attend the Legacy Lift pitch event in Toronto on Sept. 6, where they’ll share their best elevator pitch directly to Coors for a chance to win $40,000 in funding.
Business legacies often celebrate lasting accomplishments and highlight previous achievements to showcase their successes. But all legacies have to start somewhere on their journey. Taking a passion from on the side to serious requires not only relentless commitment, determination and grit but also the funds and support network to fuel it.
According to a press release, Coors Original developed the Legacy Lift to help a passionate Canadian turn their passion project into a reality by providing significant support during the beginning of its development and growth through monetary funds and mentorship. The $40,000 grant intentionally aligns with the average spend required by small business owners in their first year of business, according to .
“We understand the challenges that come with turning a passion project into a business, and we want to help turn these dreams into reality,” said Leslie Malcolm, senior brand director at Molson Coors Beverage Company and Coors Original Legacy Mentor.
“As we developed Legacy Lift, it was important to us that we provided a form of support that could truly go the extra mile for someone just starting their journey. That is why we are not only providing $40,000 in funding but also a unique mentorship opportunity to gain insight and inspiration.”
Coors Original is looking for businesses that are founded in Canada and have the potential to make a lasting impact on their communities. Along with possessing the shared values of Coors Original, owners should demonstrate a passion for their craft and clear grit, courage, conviction and willingness to persevere through hardships.
David Coors, fifth-generation Coors family member, and executive chairman of Coors Spirits Company, added, “Legacy means a lot to us in the Coors family, and being a part of a legacy that spans 150 years is both an honour and privilege.
“Having built several brands from the ground up, we know there is no easy road to take or simple recipe to success. It is incredibly important to us to inspire and support the next generation of innovators, and the Coors Original Legacy Lift is an opportunity to do just that.”
Starting today, eligible Canadian business owners can apply for Coors Original’s Legacy Lift grant by submitting a 150-second video about their business and how they plan to build a lasting legacy at by Aug. 27 at 11:59 p.m. EDT. Five finalists will be selected to travel to Toronto on Sept. 6 to share their elevator pitch with Legacy Mentor Leslie Malcolm, for a chance to win the Legacy Lift grant, along with a one-on-one virtual mentorship session with David Coors himself.
*Must be legal drinking age. No purchase necessary. Mathematical skill-testing question applies. For full contest details, visit .
This story has been updated to indicate that the grant and mentorship opportunity has been extended to Sunday, Aug. 27.
